PR STUNT

FIFA WORLD
CUP TROPHY
TOUR

Coca-Cola Company

experiential

Believing
in magic

Our task in activating the Trophy Tour through our key phases will be to elevate this core message in all that we do, to leverage the magic that exists in belief and inspire football fans to celebrate the FIFA World Cup with their fellow fans and Coca-Cola.

COCA-COLA FIFA WORLD CUP TROPHY TOUR 2022

Activation executions

Trophy
arrival

COCA-COLA

FIFA WORLD CUP TROPHY TOUR

2022

Welcoming the delegates and the trophy in true Mzansi flavour, song and dance.
Setting the tone for a world-class FWCTT…

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